Children’s Writing Web Journal

One of my favorite bits of wisdom found in William Least Heat-Moon’s Blue Highways: A Journey into America (including the first line: Beware thoughts that come in the night.) is contained in an exchange Heat-Moon had with a man he met in Tennessee. The man asked him, “Where you headed from here?” Heat-Moon replied, “I don’t know.” Grinning, the man pronounced, “Cain’t get lost then.”

There’s something incredibly liberating about not knowing where you’re going. We rarely have this freedom in our daily lives. We have to plan the next project for work, or whose turn it is to drive the kids to school, or what we need to pick up at the grocery store for dinner. So when we have the opportunity to actually let go and float with the current, we should take it. For writers of children’s fiction, it’s essential to embrace the unplotted course.

I can’t count how many manuscripts I’ve read where it’s very clear that the writers began with the ending. They knew where they wanted to end up; the lesson they wanted to teach, or the message they needed to convey. Then they worked backwards, manipulating their characters and plots to arrive at preconceived destinations. This always — always! — results in stories that are heavy-handed, contrived, and often don’t make sense.

Instead, I suggest to these writers that they start with their protagonist, and brainstorm from there. Ask “What if?” What if this character reacted to the problem differently. What if another character worked against him. What if you flipped some character traits, from confident to shy, from bookish to musically gifted, from being a football player to a skateboarder. Where might you end up?

Some authors can’t let go of their ending. It’s too scary, not knowing where they’re headed. They need assurance that their work will have a purpose before they invest the time and effort to write it. What if they try a new direction and it doesn’t pan out? Then they’ll have to start all over again. Or (and this is really scary for some authors), what if they embrace a new direction, and the whole meaning of their book changes? Instead of teaching kids that everyone should be valued for their special talents, their book might evolve into a story about not taking life too seriously. And that’s not the message they want kids to hear.

Sadly, these writers probably won’t get published. To them, the theme is more important than the plot. The message more important than the story. The destination takes precedence over the journey. What they don’t understand is that when a child opens a book, it’s the journey he’s looking forward to. The ending has to be good, but getting there must be great.

Magical, unforgettable journeys aren’t always planned. Sometimes they happen by accident. If you have the heart and soul of a writer, this shouldn’t scare you. In fact, it’s exciting. If you’re open to working a long time on your protagonist, so you know this character inside and out and he has many facets to his personality, then at some point the protagonist takes over. He’ll show you where the story needs to go. If you’re comfortable with brainstorming and actually putting any idea that pops into your head down on paper without editing, you’ll make subconscious connections between ideas that you didn’t even know you had. And if you’re committed to story, not message, you could end up with a book that’s bigger than anything you ever imagined.

We often talk about the structure of fiction: a character who has a problem to solve, a catalyst that gets the plot moving, an ending that resolves the problem in a believable way. These techniques are still a vital part of writing, but don’t worry about them until you know exactly who your protagonist is and what that character needs. If you try to think of a catalyst before you know what your character wants, you can’t possibly put that character in a situation that drastically effects his life. Wander around and explore your options before you worry about your story’s foundation. Let yourself get lost before you find the perfect place to settle down.

What about nonfiction? Surely you need to know where you’re going when you’re writing factual material, right? In this case, you probably will know where you have to end up; what topic you’re going to explore, or what points you want to make. But how you get there is still up for grabs. Do you want to write about medieval life from a humorous perspective, with short bursts of information interspersed with jokes, trivia and quizzes? How about a day in the life of a 12-year-old peasant? Maybe a collection of recipes for everything from celebratory feasts to common dinners to medicinal concoctions? As you’re researching, keep an open mind. You may stumble across a gem that completely changes the direction of your book for the better. Or, you’ll amass so much material that you’ll have a book and five articles, all with a different focus.

One of the perks of writing for children is that your options are endless. Getting there is half the fun. As long as you’re open to infinite possibilities, you’ll never lose your way.

Interested in learning how to write a book and send it to children’s book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!

I have a very clean house. I vacuum almost daily, regularly dust my silverware drawer for crumbs, and organize my closets at least three times a year. What’s my secret? I’m a writer who works from home.

Like many writers, when deadlines loom I circle my laptop, finding excuses not to get started. But because I do consider myself a writer (and my Mexico vacation depends on it), eventually I plant myself in the chair and get to work. And yet I’m one of the lucky ones. I hear from a lot of people who long to call themselves writers, but have generated all sorts of reasons never to try. So here’s a list of the top five dreamdashers, and why none of them hold any water:

I have no time to write. Every beginning writer is time-challenged, because until you’re getting paid for your writing, you’re probably spending a chunk of each day doing something else. But consider this: author Claudia Mills, who has two sons and works as a college professor, said at a workshop that she writes every morning while her family is still asleep. Many days, she only gets in 5-15 minutes of writing. But those are actual writing minutes; not minutes spent thinking about writing, or worrying about writer’s block, or staring at a blank piece of paper. When she assembles all those little bits of intensive writing over several weeks, she ends up with a book. Check out her results at http://www.claudiamillsauthor.com

I’m too old. Editors won’t know how old you are if you don’t tell them. Your readers won’t know if you don’t put your picture on the book cover. If you write well, your voice will be ageless. I know of a woman who promised herself on her 65th birthday that she’d pursue a lifelong dream of writing a children’s book. She followed the advice to “write what you know,” and at age 69 received her first contract for a middle grade novel based on events from her childhood.

I don’t have a college degree. Guess what? Neither do your readers. Sure, it’s necessary to know the basic rules of grammar and how to express yourself on paper, but hopefully you mastered that by junior high. The best education you can give yourself as a potential children’s book writer is to read children’s books––many children’s books, especially those similar to the kind of books you want to write. And don’t let your lack of knowledge about a nonfiction topic stop you from writing about it. If you’re a skilled writer who enjoys research, you can teach yourself enough about many subjects to write about them, or find experts to help you fill in gaps in your knowledge.

Everything’s been written about. You’re probably right, but next season the shelves will be stocked with brand new books. Why? Because though it feels like we’re approaching the saturation point on new ideas, the way those ideas are presented can constantly change. You have a unique way of looking at the world that no one else can duplicate. So play around with those worn out ideas until you hit on something fresh.

Publishers are afraid of controversial topics/religion/men writing for kids/books that teach a lesson…. The only thing publishers are afraid of is not selling books. Do cutting edge, issue-driven books get attention? Take a look at prestigious awards lists. Does religion sell? Go to any chain bookstore and see that even trade publishers are bringing out fiction and nonfiction with religious themes. Do male writers need to use female pseudonyms? Again, I refer you to prestigious awards lists. Can a children’s book contain a moral these days? If you do it in an entertaining way without preaching, parents will snap up your work.

If you’re tempted to start a sentence with “Publishers are afraid…,” it probably means one of two things: you haven’t walked into a bookstore recently, or it’s easier to blame a pile of rejection letters on timid editors than to figure out why your manuscript isn’t selling. Though editors are under pressure to show a profit (publishing is a business, after all), they’re always looking for the next manuscript that will turn children’s books in a new direction. If you’re going to be that writer, in the end all you really need to do is plant yourself in the chair and get to work.

Laura Backes publishes Children’s Book Insider, the Newsletter for Children’s Writers. For info about writing children’s books, free articles, market tips, insider secrets & more, visit http://Write4kids.com.

Interested in learning how to write a book and send it to children’s book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!

A former workshop student of mine recently thanked me for reminding her that query letters are best when they’re short and to the point. A published writer, she said she’d gotten away from the KISS method of querying (Keep It Simple, Stupid).

The more I thought about her acronym, the more I realized it applied to all aspects of writing children’s book fiction. When dealing with kids one-on-one, we adults often give them information on a need-to-know basis. When asked, “Why do I have to change my underwear every day?” we could go into detail about germs or proper hygiene, but instead answer, “Because you’re starting to stink.” It gets the point across with minimal verbiage. And that age-old parental justification–”Because I said so”–sometimes is the only reason needed.

So why do we get so complicated when writing for children? Why do our picture book plots span several weeks and contain characters with large extended families and numerous friends? Why do our magazine articles attempt to cram a subject’s entire life into 800 words? Kids are masters of cutting through the fog and getting right to the point. Here are some ways we can learn from our audience:

Eliminate adjectives and adverbs. If your nouns and verbs are strong, you won’t need to add extra words to describe them. He trudged up the hill says the same thing as He walked slowly and steadily up the hill, placing his feet heavily with each step, only more succinctly. Instead of describing a house as huge, grand, or enormous, let your character do it with one word: Jason gazed at Grandma’s house. “It’s a castle,” he thought. A single, well-chosen noun draws a picture in your reader’s mind better than several general adjectives.

Write your plot direction in one sentence. In our Children’s Authors’ Bootcamp workshops, Linda Arms White and I teach writing a story line as a tool for plotting (This a story about __________, who wants more than anything to ________, but can’t because ____________.) This story line identifies the main character, his/her greatest goal, and what’s standing in the way of the character achieving that goal. Regardless of the length of your story, the age group, or whether you have subplots and chapters, the story line works to keep the action of your plot on track. The key: Keep it to one sentence (there’s no wiggle room on this one).

What if you’re not writing about your character achieving his greatest goal, or its flip side, your character avoiding facing his greatest fear? A plot about something your character sort of wants isn’t good enough. A conflict involving a minor annoyance isn’t as compelling as a life- changing event. Maybe your character is up against so many obstacles that the reader can’t figure out which one is the most important. As the author, you need to boil your story down to the one aspect of your character’s life that’s going to take center stage for the duration of the book. Remember, you’re not writing about your character’s entire existence, just the period of time encapsulated in your story. One goal shines above the rest. All subplots and secondary characters serve as stepping stones toward that goal. Some lead your character in the right direction, some take detours, but all ultimately end up in the same place.

Give your reader only the information he needs right now. Don’t throw in details about a character unless it’s directly related to the current action of the story. This often happens with secondary characters, who suddenly develop a phobia or acquire an annoying sibling in the middle of a scene. Such dangling attributes feel contrived and only raise distracting questions in the reader’s mind. The same goes for a character’s life before the story began. We generally don’t need to know the past of every person who appears in the book. Reveal as much information as the reader must have to understand what’s happening at each point of the plot, and cut the rest.

Use the “need-to-know” philosophy with query letters. When composing a query letter or cover letter to an editor, include only the information an editor needs to judge whether he or she may be interested in reading your manuscript. Your motivation for writing the story doesn’t matter; your ability to summarize the plot in a few sentences does. Your experience as a parent or grandparent doesn’t guarantee you’ll write a strong article; your adherence to the magazine’s word limit shows you’ve done your research. Editors are busy people who love short letters with lots of white space. Respect the simplicity of presenting your work with minimal buildup and letting your manuscript speak for itself.

Above all, keep your message clear and age-appropriate. A picture book about poverty is too broad and abstract for a six-year-old to understand, but a story about a child who is embarrassed because she gets free lunch at school is more specific. Whatever age you’re writing for, use one well- defined character to represent the bigger issue. Smaller, intimate stories are more relevant to the reader. Nonfiction that shows the reader how the topic relates to his life, or focuses on one aspect of a subject, makes a greater impact. And remember, if you want your manuscript to sell, start with a KISS.

Interested in learning how to write a book and send it to children’s book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!

Many beginners believe writing picture books are a breeze, but it requires a lot of skill to pack a story into a few words. If writing a picture book is your dream, here are some tips to consider before you begin:

Keep it simple. You should be able to sum up the plot of your picture book in three sentences. Not every detail, of course, but the broad strokes. Use one sentence for the beginning (naming your main character and the problem or conflict he’ll face in the story), one for the middle (describing the gist of the efforts your character makes to solve his problem), and one for the end (how he finally resolves the conflict and reaches his goal). If three sentences doesn’t capture the essence of your plot, then it’s probably too complex for a picture book.

Note: You’re concentrating here on plot (the action of the story), rather than theme (the underlying message). Don’t get into describing theme when you’re summarizing your plot. The theme shouldn’t even be an issue at this point. You want to construct the story so the character’s actions, and how he changes because of those actions, implies a lesson to your readers.

Think in pictures. The term “picture books” says it all: the illustrations are just as important as the words. The average picture book is 32 pages long, with about four pages of front matter (title page, copyright page, etc.) So you have 28 pages of text and illustration. If you aim for 1000 words to tell your story (the average length of picture book text), that gives you about 36 words per page (some pages will have more words, some less, depending on the pacing of your story). While you don’t want to obsess over precise word counts when you’re writing early drafts of your manuscript, do keep in mind that every page of your book needs to inspire a different illustration. So count out 36 words from your manuscript and note how big a block of text that is on the page. That’s about how many words you can devote to each illustration. After that, your characters have to do something— move around, change locations— so the illustrator will have a new picture to draw.

One way to think in pictures is to convey the character’s problem, and her efforts to solve that problem, in concrete, visual terms. If your character is having trouble memorizing facts for school, that all takes place inside her head. But if she’s embarrassed because she can’t swim, then her attempts to learn are easily illustrated.

Note: Some illustrations will span two facing pages, called a two-page spread. In this case, you’ll have about 70 words for that one illustration. But picture books are a mix of single page illustrations and two-page spreads, so keep the action moving at a good pace.

Keep a childlike outlook. Picture book characters can be children, adults, animals or fantasy characters. But all main characters must embody the sensibilities of a child between the ages of 4-8. This mean the problem your characters faces needs to be relevant and important to your target audience. The way your character tackles that problem must fit with the way a child would tackle it. Don’t create an adult main character just so you can impose some adult wisdom on your readers. Grown-up characters using the emotional, illogical and sometimes messy coping strategies of children can be a very effective, and funny, storytelling technique. Above all, the character must be the one to solve the problem, using methods that are accessible to children. If readers see themselves in your main character, then they’ll understand the underlying message of your story.

Interested in learning how to write a book and send it to children’s book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!

Unlike their parents, when kids look for advice they don’t usually turn to Oprah. Most kids get everyday, self- improvement type information from children’s magazines. If you’re brimming with ideas for articles on how to teach kids to help themselves or develop new skills, here are some tips:

* Let the audience and age group guide your topic. Each magazine has a different focus–some are health-related, others might concentrate on the activities of a specific organization. Make sure your advice fits with the magazine’s editorial slant. Also, pay attention to the age of the targeted audience. An article on why spreading gossip is a bad thing is relevant to teen and preteen readers. A piece about being a responsible pet owner could appeal to any age group, depending on how it’s written. So check out potential markets before you sit down to write.

* Don’t preach. You’re giving advice, so it’s tempting to lecture or preach to the reader. Don’t. You’ll lose your audience faster than you can say Dr. Phil. Instead, acknowledge what your readers face in their lives and let them know you’re on their side. “The hard truth is, sharing DNA with your siblings is no guarantee that you’re always going to like each other,” is a better approach to an article about resolving sibling rivalry than, “Brothers and sisters are supposed to love each other. Fighting just drives your parents crazy. Let it go!”

* Don’t try to sound “hip.” Use a normal conversational tone when writing advice for kids, as if you’re speaking to agroup of them in person. Don’t throw in slang or pop references unless they routinely roll off your tongue. On the other hand, opening your article with an anecdote, unusual statement, or humorous question can be an attention- grabber. Just make sure those anecdotes are about other kids, and don’t begin with, “When I was your age….”

* Talk directly to the reader. This is one of those rare situations where the second person point of view works. Address the readers directly (The first time you walk into a new school, you may feel nervous. You might even think everyone’s looking at you. Don’t worry–all new students feel this way.) Put the readers right into the article so they can see how your advice can be useful in their lives.

* When possible, combine the advice with a “how-to” approach. After explaining to the readers how to make an improvement in their lives, show them. Either as part of the article or as a separate sidebar, give how-to, step-by-step instructions that can be seen at a glance. For example, if you’re writing a piece for teens on being financially responsible, you can include a how-to sidebar on finding a summer job, complete with tips for filling out applications and doing interviews.

Use other self-help and advice articles in your targeted magazine markets as templates for how you should write your article. Pay attention to style, length, and whether the information is presented in small bites or large chunks. Then unleash your best advice, and one day you too may be on Oprah!

Interested in learning how to write a book and send it to children’s book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!

This video explores some cool alternative methods of telling a story. If you’re struggling to add some flair to your writing, check these tips out!

If you can’t view this video properly, you can also find it here: 5min graspr Viddler blip.tv Veoh DailyMotion Sclipo YouTube

Feel free to share this video or embed on your site or blog!

Interested in learning how to write a book and send it to children’s book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!

Sure, it’s aggravating. You work tirelessly on your manuscript, revise, re-write and revise again. You send it off to publishers and get a mailbox full of rejections. Meanwhile, some pop star or ballplayer gets a big money deal to write a children’s book without lifting a finger.

Well, that’s the way the world works. No need to get down about it. Just get to work. Non-celebrities get book deals every day. Here’s how you can do the same.

Step 1: Master the Rules.

If you’re not famous, your manuscript or query letter takes the same route as the rest of the non-celebrities. It gets dropped, as part of a huge pile, on the desk of an overorked, underpaid, editorial assistant (or a freelance reader). Her job is to dig through the pile of dross and find a few nuggets of gold, and then pass them on to an equally overworked and underpaid editor. The editor then reads through the smaller pile, pulls out the submissions that catch her eye, and brings them to an editorial meeting. If the general consensus is “yes, this is a book we want to publish”, you’re on your way to partying it up with Madonna in the special “Children’s Writers’ VIP Lounge” at the Viper Room.

Buried in that timeline is a bit of bad news and a bit of good news. First the bad news: The editorial assistant weeds out up to 95% of the submissions that arrive. In other words, the vast majority of submissions to a publishing house never even make it in front of a person in a position to publish it. Why not? They may, of course, simply be awful submissions, laden with poor grammar, misspellings and hackneyed writing. They may be the obvious work of amateurs, handwritten on lined paper with childish drawings. Or, and this is where there’s some hope, they may simply get turned down because they’re the less obvious work of amateurs.

More subtle things, such as using single spacing rather that double spacing, or a manuscript whose word count is out of whack with the “norm” is sometimes all it takes for an EA to say “Beginner”. Rejection.”

So here’s the good news: simply by picking up the specific, but not wildly arcane, rules of children’s publishing, you can leapfrog over the madding crowd. When an EA or reader reads a manuscript that comes from someone who clearly knows how it’s done, they’re far more likely to give it a fair reading, and far less squeamish about passing it on to the boss.

So how do you learn the rules? Visit http://cbiclubhouse.com and have a look at the resources available there.

Step 2: Write to the Publisher’s Needs.

The problem with most aspiring children’s book writers is that they have a specific idea from which they won’t budge. To be honest, it’s usually a pretty dumb idea and, even if it’s halfway decent, chances are it’s been done many times already. Look, I know your dream is to write that book about the talking dish sponge and his sinkside pals, but put the dream on hold for a bit. The absolute best way to get published is to figure out what publishers want - and give it to them.

Here’s an example: Schools desperately need fiction and nonfiction books that integrate into curricula. Publishers, thus, are desperate to provide said books, as schools are big and dependable customers who are likely to buy directly from the publisher, giving even a better profit margin.

And you’re response to this is..? Hopefully, it’s “Hey, I’m gonna write some books that tie in with school curricula!”

This is just one example - publishers have all sorts of often unglamorous niches they need filled. How to find out? Send for their guidelines and catalog. Often, they’re quite explicit about their needs, other times you need to read between the lines of the catalog to figure it out. But the answer is usually there.

And, seriously, let’s see Brad Pitt try to write an exciting thriller about the passage of the Smoot-Hawley Tariff Act.

Step 3: Learn to Write a Great Query Letter.

Your query letter (used if you’re sending a few sample chapters of a longer manuscript) or cover letter (used to accompany and introduce a complete manuscript) is your chance to really earn the sale. Almost always, it’s a wasted opportunity filled with irrelevance (I’m the mother of four and I’ve always dreamed of writing a children’s book!), pleading (It would mean so much to me to see this book in print!) and ludicrous assertions (Everyone tells me I’m the next J.K. Rowling!).

A good query letter is basically this: a powerful sales letter meant to convince a publisher that it is in its best interests to publish your book. Essentially, you need to tell them that your manuscript fits their needs and will sell to their current market and will expand into new markets. Tell them, specifically, how you will be able to deliver readers (e.g. I have a weekly blog read by more than 20,000 parents and my website attracts 60,000 visitors a month) and how there is a defined need for your book and how you will reach the target customers (e.g. There are over a half million foster children in America. These children, their foster parents and foster siblings need books like mine to help make sense of their situations. I will promote my book directly to them through organizations, conferences, newsletters and websites.)

To succeed in publishing, you must strip away the romantic nonsense you’ve been brought up with and see things as they are. Children’s books aren’t published by magical elves. They’re published by business people (albeit, business people who, thankfully, often genuinely love the books they publish). Display to an editor that your book will be an artistic and financial success and you’re taking a big step in the right direction. For much more on writing a great query letter, go to http://www.write4kids.com/query.html To learn about a collection of actual query letters from children’s authors that you can use for models, go to http://www.write4kids.com/a2e.html.

Step 4: Write to an Underserved Existing Market.

Sometimes the concept of writing to a publisher’s needs can be turned on its head. Perhaps there’s a sizeable, wonderful market that no one is serving and you can convince a publisher that its just the one to serve it. It could be anything - children of interracial marriage, girls who like jazz, boys who play piano, American kids who dig the game of cricket - if there are enough of them out there and are too few books for them to read, you may very well be introducing a publisher to a potentially lucrative market.

Do your research. Talk to trade associations, government experts, owners of websites that serve specific markets or anyone else who can give you some supporting backup on the size of your target group. Search Books in Print for already existing titles that target the group. Speak with librarians and booksellers to get their viewpoint on needs. And include it all in a great query letter.

Step 5: Listen to the Pros.

There’s no need to go it alone. Take the time (and spend a few bucks) to listen to others who have made the journey. Writing conferences, workshops (visit http://wemakewriters.com for an excellent one), books and newsletters (such as Children’s Book Insider — write4kids.com/aboutcbi.html) can dramatically increase your chances of getting published by helping you avoid typical mistakes and pitfalls. An eBook such as I Wish Someone Had Told Me That: 64 Successful Children’s Authors Give You the Advice They Wish Someone Had Given Them (http://write4kids.com/wishbook.html) is a great example of this sort of instruction. Pay heed to the voices of experience!

Laura Backes is the publisher of Children’s Book Insider, the Newsletter for Children’s Writers. For more information about how to write children’s books, including free articles, market tips, insider secrets and much more, visit Children’s Book Insider’s home on the web at http://write4kids.com and the CBI Clubhouse at http://cbiclubhouse.com

Suppose you’ve just experienced a divorce and lost custody of your kids. Or a loved one has recently died of cancer. Or you struggled in school as a child because you have dyslexia.

Many writers transform tough periods in their lives into books for children, hoping to help young readers through similar painful experiences. Here are some tips to think about when creating and selling books based on real-life events:

Remember that you’re crafting a children’s book, not a personal essay intended to relieve your soul from a painful memory. Kids want to read about how they feel. Many writers create a young character and tell the story through that character’s eyes. Don’t write in first person if the “I” is you, the adult author. Instead of describing how bad you feel that your kids no longer live with you, show how a five-year-old character feels about only getting to see Daddy every other weekend.

Books for younger children (up to age eight) centering around a personal crisis are generally most effective if the author uses a fictional vehicle for imparting the information. If you want to stick closer to nonfiction, write a book that focuses on the child in the center of the event, and is told in a narrative format with a beginning, middle and end. Older children can deal with more traditional self-help books, with each chapter concentrating on a specific aspect of the problem. However, interspersing the advice with personal anecdotes from other children who have gone through the same thing will make the information more appealing and relevant to the readers.

Targeting appropriate children’s book publishers with these manuscripts is important. Look in subject index of Children’s Writer’s & Illustrator’s Market under “Self Help” and “Special Needs” for publishers. Peruse the children’s nonfiction section of a large bookstore, and read reviews in Publisher’s Weekly, School Library Journal and Horn Book (trade magazines found online and in most libraries) to see which publishers do similar types of books. Check out websites for editorial guidelines (if you can’t find them, send a self-addressed, stamped envelope to the children’s editorial department requesting guidelines before you write and submit your manuscript). You can also look at books written for parents to help their children cope with an illness, loss or divorce, and query the publisher asking if they’d like to publish a children’s book on the same topic.

Though many mainstream publishers are interested in books that deal with special issues, some topics have too narrow an audience for a large house to market the book successfully. In this case, many authors have elected to self-publish. If you get several personal rejection letters from editors who praise the book but say the audience isn’t wide enough, you may consider publishing it yourself. But self-publishing should be approached cautiously; color illustrations are essential for picture books, making them very expensive to produce. And you must be prepared to devote at least a year of your life to selling and distributing your book. Most self-published books are sold primarily online or through direct mail. Can you purchase mailing lists of parents with children who could benefit from your book? Stories on adoption, specific childhood illnesses, or those that might fit in a pediatrician’s waiting room or hospital gift shop are examples of books with a very clearly defined audience.

Laura Backes is the Publisher of Children’s Book Insider, the Newsletter for Children’s Book Writers. Want to learn how to become a successful children’s book author? Come hang with the Fightin’ Bookworms at http://cbiclubhouse.com Whether is writing picture books, chapter books, young adult novels, finding children’s book publishers — or anything else — you’ll find all the answers at the CBI Clubhouse!

You’re developing your craft, learning how to write a strong novel or intriguing non-fiction book. That’s good. But as much as you enjoy the writing itself, you’d really like to get paid for it. So what can you expect once you score that first book contract or magazine article?

* How Writers Get Paid

Authors are paid in one of two ways: in a percentage of the price of each book sold (known as a royalty), or with a onetime lump sum (flat fee). Here’s how each one works:

The royalty is specified in your contract and varies by publisher, but a common royalty rate is 10% for hardcover sales and 6%-8% for paperback. Traditionally, publishers paid the royalty on the actual retail price, but more publishers are moving to paying royalties on the net price, or the amount they actually receive from bookstores (stores purchase books from publishers at a 30%-50% discount). Though getting paid on retail versus net price is generally not negotiable, you can sometimes get a slightly higher royalty if you ask.

Most publishers pay the author an advance against future royalties. The author receives half the advance on signing of the contract, and half when the final manuscript is delivered. If you’re getting a 10% royalty on the retail price of a $10 book, and your advance is $3000, then once your book is published it needs to sell 3000 copies before you’ll start receiving additional royalty checks. If the book never “earns back” the advance (selling less than 3000 copies), it’s the publisher’s loss. Of course, the publisher is hoping that your book will earn much more.

The size of the advance is typically determined by estimating how much royalty the author would get on the book’s first printing. For a first-time author, the advance may be lower (because the author doesn’t have a track record and so the publisher isn’t be guaranteed a certain number of sales). Authors with an established following may command a larger advance because they have a built-in audience.

New authors always want to know the numbers: Exactly how much of an advance can they expect for a picture book or a middle grade novel? Unfortunately, there’s no easy answer. A small publisher may not have the resources to lay out more than a few hundred dollars up front, but might be willing to give a higher royalty. A first-time author is always a risk for any publisher, and so the advance paid will be lower than for a second or third book. But remember that the advance is really just a payment on future royalties; if your book sells well, you’ll get the money in the long run.

You also need to understand that for a picture book, the advance and royalty are split between the author and illustrator. So if you write the text but don’t create the pictures, you’ll get one-half the royalty (5%) and one-half the advance. For books that feature only a few black-and-white illustrations, the author gets most if not all of the royalty, and the illustrator is paid separately.

A flat fee means you’ll be paid one lump sum for your book, and you won’t earn any royalties. If you’re one of several authors writing a book for an established series, if you’re creating content for a book packager who does mass market series titles produced under one pseudonym, or if you’re hired to write a movie tie-in novel or work with licensed characters, you’ll likely be paid in a flat fee. The copyright may be in your name or that of the publisher’s. While it’s always nice to get royalties, flat fees may provide you with more money in one lump sum, and many authors take these kinds of jobs when they’re establishing a name for themselves. Magazines always pay in flat fees.

* If My Books Sells for $16, Why Do I Only Get $1.60?

Believe it or not, the children’s book publisher doesn’t make $14.40 profit on a $16 book. A small portion of the publisher’s overhead is paid by each book sold. A large group of people will work on your book: the editor, copyeditor, proof-reader, managing editor, art director, production manager, marketing department, sales staff and subsidiary rights (not to mention all their assistants), and everyone gets a salary. Your book needs to be printed (most likely overseas, especially if it’s a picture book) and shipped to stores. Publicity efforts can include sending out review copies (which come out of the publisher’s pocket), printing up posters or bookmarks, buying ads in review journals, creating and online presence and sending the sales staff to book conventions. Your book has to justify all these expenses, and still offer something left over for the publisher.

Laura Backes publishes Children’s Book Insider, the Newsletter for Children’s Book Writers. Want to learn how to write children’s books? Come hang with the Fightin’ Bookworms at http://cbiclubhouse.com Whether is writing picture books, chapter books, young adult novels, finding children’s book publishers — or anything else — you’ll find all the answers at the CBI Clubhouse!

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