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Children’s Writing Web Journal

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Excite an Editor: Break Out Of Your Writing Rut

Tuesday, September 8th, 2009

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This video explores some cool alternative methods of telling a story. If you’re struggling to add some flair to your writing, check these tips out!




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How to Get A Children’s Book Published If You’re Not a Celebrity

Monday, September 7th, 2009

Sure, it’s aggravating. You work tirelessly on your manuscript, revise, re-write and revise again. You send it off to publishers and get a mailbox full of rejections. Meanwhile, some pop star or ballplayer gets a big money deal to write a children’s book without lifting a finger.

Well, that’s the way the world works. No need to get down about it. Just get to work. Non-celebrities get book deals every day. Here’s how you can do the same.

Step 1: Master the Rules.

If you’re not famous, your manuscript or query letter takes the same route as the rest of the non-celebrities. It gets dropped, as part of a huge pile, on the desk of an overorked, underpaid, editorial assistant (or a freelance reader). Her job is to dig through the pile of dross and find a few nuggets of gold, and then pass them on to an equally overworked and underpaid editor. The editor then reads through the smaller pile, pulls out the submissions that catch her eye, and brings them to an editorial meeting. If the general consensus is “yes, this is a book we want to publish”, you’re on your way to partying it up with Madonna in the special “Children’s Writers’ VIP Lounge” at the Viper Room.

Buried in that timeline is a bit of bad news and a bit of good news. First the bad news: The editorial assistant weeds out up to 95% of the submissions that arrive. In other words, the vast majority of submissions to a publishing house never even make it in front of a person in a position to publish it. Why not? They may, of course, simply be awful submissions, laden with poor grammar, misspellings and hackneyed writing. They may be the obvious work of amateurs, handwritten on lined paper with childish drawings. Or, and this is where there’s some hope, they may simply get turned down because they’re the less obvious work of amateurs.

More subtle things, such as using single spacing rather that double spacing, or a manuscript whose word count is out of whack with the “norm” is sometimes all it takes for an EA to say “Beginner”. Rejection.”

So here’s the good news: simply by picking up the specific, but not wildly arcane, rules of children’s publishing, you can leapfrog over the madding crowd. When an EA or reader reads a manuscript that comes from someone who clearly knows how it’s done, they’re far more likely to give it a fair reading, and far less squeamish about passing it on to the boss.

So how do you learn the rules? Visit http://cbiclubhouse.com and have a look at the resources available there.

Step 2: Write to the Publisher’s Needs.

The problem with most aspiring children’s book writers is that they have a specific idea from which they won’t budge. To be honest, it’s usually a pretty dumb idea and, even if it’s halfway decent, chances are it’s been done many times already. Look, I know your dream is to write that book about the talking dish sponge and his sinkside pals, but put the dream on hold for a bit. The absolute best way to get published is to figure out what publishers want - and give it to them.

Here’s an example: Schools desperately need fiction and nonfiction books that integrate into curricula. Publishers, thus, are desperate to provide said books, as schools are big and dependable customers who are likely to buy directly from the publisher, giving even a better profit margin.

And you’re response to this is..? Hopefully, it’s “Hey, I’m gonna write some books that tie in with school curricula!”

This is just one example - publishers have all sorts of often unglamorous niches they need filled. How to find out? Send for their guidelines and catalog. Often, they’re quite explicit about their needs, other times you need to read between the lines of the catalog to figure it out. But the answer is usually there.

And, seriously, let’s see Brad Pitt try to write an exciting thriller about the passage of the Smoot-Hawley Tariff Act.

Step 3: Learn to Write a Great Query Letter.

Your query letter (used if you’re sending a few sample chapters of a longer manuscript) or cover letter (used to accompany and introduce a complete manuscript) is your chance to really earn the sale. Almost always, it’s a wasted opportunity filled with irrelevance (I’m the mother of four and I’ve always dreamed of writing a children’s book!), pleading (It would mean so much to me to see this book in print!) and ludicrous assertions (Everyone tells me I’m the next J.K. Rowling!).

A good query letter is basically this: a powerful sales letter meant to convince a publisher that it is in its best interests to publish your book. Essentially, you need to tell them that your manuscript fits their needs and will sell to their current market and will expand into new markets. Tell them, specifically, how you will be able to deliver readers (e.g. I have a weekly blog read by more than 20,000 parents and my website attracts 60,000 visitors a month) and how there is a defined need for your book and how you will reach the target customers (e.g. There are over a half million foster children in America. These children, their foster parents and foster siblings need books like mine to help make sense of their situations. I will promote my book directly to them through organizations, conferences, newsletters and websites.)

To succeed in publishing, you must strip away the romantic nonsense you’ve been brought up with and see things as they are. Children’s books aren’t published by magical elves. They’re published by business people (albeit, business people who, thankfully, often genuinely love the books they publish). Display to an editor that your book will be an artistic and financial success and you’re taking a big step in the right direction. For much more on writing a great query letter, go to http://www.write4kids.com/query.html To learn about a collection of actual query letters from children’s authors that you can use for models, go to http://www.write4kids.com/a2e.html.

Step 4: Write to an Underserved Existing Market.

Sometimes the concept of writing to a publisher’s needs can be turned on its head. Perhaps there’s a sizeable, wonderful market that no one is serving and you can convince a publisher that its just the one to serve it. It could be anything - children of interracial marriage, girls who like jazz, boys who play piano, American kids who dig the game of cricket - if there are enough of them out there and are too few books for them to read, you may very well be introducing a publisher to a potentially lucrative market.

Do your research. Talk to trade associations, government experts, owners of websites that serve specific markets or anyone else who can give you some supporting backup on the size of your target group. Search Books in Print for already existing titles that target the group. Speak with librarians and booksellers to get their viewpoint on needs. And include it all in a great query letter.

Step 5: Listen to the Pros.

There’s no need to go it alone. Take the time (and spend a few bucks) to listen to others who have made the journey. Writing conferences, workshops (visit http://wemakewriters.com for an excellent one), books and newsletters (such as Children’s Book Insider — write4kids.com/aboutcbi.html) can dramatically increase your chances of getting published by helping you avoid typical mistakes and pitfalls. An eBook such as I Wish Someone Had Told Me That: 64 Successful Children’s Authors Give You the Advice They Wish Someone Had Given Them (http://write4kids.com/wishbook.html) is a great example of this sort of instruction. Pay heed to the voices of experience!

Laura Backes is the publisher of Children’s Book Insider, the Newsletter for Children’s Writers. For more information about how to write children’s books, including free articles, market tips, insider secrets and much more, visit Children’s Book Insider’s home on the web at http://write4kids.com and the CBI Clubhouse at http://cbiclubhouse.com

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How to Write a Children’s Book Based on Your Personal Struggles

Monday, August 31st, 2009

Suppose you’ve just experienced a divorce and lost custody of your kids. Or a loved one has recently died of cancer. Or you struggled in school as a child because you have dyslexia.

Many writers transform tough periods in their lives into books for children, hoping to help young readers through similar painful experiences. Here are some tips to think about when creating and selling books based on real-life events:

Remember that you’re crafting a children’s book, not a personal essay intended to relieve your soul from a painful memory. Kids want to read about how they feel. Many writers create a young character and tell the story through that character’s eyes. Don’t write in first person if the “I” is you, the adult author. Instead of describing how bad you feel that your kids no longer live with you, show how a five-year-old character feels about only getting to see Daddy every other weekend.

Books for younger children (up to age eight) centering around a personal crisis are generally most effective if the author uses a fictional vehicle for imparting the information. If you want to stick closer to nonfiction, write a book that focuses on the child in the center of the event, and is told in a narrative format with a beginning, middle and end. Older children can deal with more traditional self-help books, with each chapter concentrating on a specific aspect of the problem. However, interspersing the advice with personal anecdotes from other children who have gone through the same thing will make the information more appealing and relevant to the readers.

Targeting appropriate children’s book publishers with these manuscripts is important. Look in subject index of Children’s Writer’s & Illustrator’s Market under “Self Help” and “Special Needs” for publishers. Peruse the children’s nonfiction section of a large bookstore, and read reviews in Publisher’s Weekly, School Library Journal and Horn Book (trade magazines found online and in most libraries) to see which publishers do similar types of books. Check out websites for editorial guidelines (if you can’t find them, send a self-addressed, stamped envelope to the children’s editorial department requesting guidelines before you write and submit your manuscript). You can also look at books written for parents to help their children cope with an illness, loss or divorce, and query the publisher asking if they’d like to publish a children’s book on the same topic.

Though many mainstream publishers are interested in books that deal with special issues, some topics have too narrow an audience for a large house to market the book successfully. In this case, many authors have elected to self-publish. If you get several personal rejection letters from editors who praise the book but say the audience isn’t wide enough, you may consider publishing it yourself. But self-publishing should be approached cautiously; color illustrations are essential for picture books, making them very expensive to produce. And you must be prepared to devote at least a year of your life to selling and distributing your book. Most self-published books are sold primarily online or through direct mail. Can you purchase mailing lists of parents with children who could benefit from your book? Stories on adoption, specific childhood illnesses, or those that might fit in a pediatrician’s waiting room or hospital gift shop are examples of books with a very clearly defined audience.

Laura Backes is the Publisher of Children’s Book Insider, the Newsletter for Children’s Book Writers. Want to learn how to become a successful children’s book author? Come hang with the Fightin’ Bookworms at http://cbiclubhouse.com Whether is writing picture books, chapter books, young adult novels, finding children’s book publishers — or anything else — you’ll find all the answers at the CBI Clubhouse!

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How Children’s Book Publishers Pay Writers

Wednesday, August 26th, 2009

You’re developing your craft, learning how to write a strong novel or intriguing non-fiction book. That’s good. But as much as you enjoy the writing itself, you’d really like to get paid for it. So what can you expect once you score that first book contract or magazine article?

* How Writers Get Paid

Authors are paid in one of two ways: in a percentage of the price of each book sold (known as a royalty), or with a onetime lump sum (flat fee). Here’s how each one works:

The royalty is specified in your contract and varies by publisher, but a common royalty rate is 10% for hardcover sales and 6%-8% for paperback. Traditionally, publishers paid the royalty on the actual retail price, but more publishers are moving to paying royalties on the net price, or the amount they actually receive from bookstores (stores purchase books from publishers at a 30%-50% discount). Though getting paid on retail versus net price is generally not negotiable, you can sometimes get a slightly higher royalty if you ask.

Most publishers pay the author an advance against future royalties. The author receives half the advance on signing of the contract, and half when the final manuscript is delivered. If you’re getting a 10% royalty on the retail price of a $10 book, and your advance is $3000, then once your book is published it needs to sell 3000 copies before you’ll start receiving additional royalty checks. If the book never “earns back” the advance (selling less than 3000 copies), it’s the publisher’s loss. Of course, the publisher is hoping that your book will earn much more.

The size of the advance is typically determined by estimating how much royalty the author would get on the book’s first printing. For a first-time author, the advance may be lower (because the author doesn’t have a track record and so the publisher isn’t be guaranteed a certain number of sales). Authors with an established following may command a larger advance because they have a built-in audience.

New authors always want to know the numbers: Exactly how much of an advance can they expect for a picture book or a middle grade novel? Unfortunately, there’s no easy answer. A small publisher may not have the resources to lay out more than a few hundred dollars up front, but might be willing to give a higher royalty. A first-time author is always a risk for any publisher, and so the advance paid will be lower than for a second or third book. But remember that the advance is really just a payment on future royalties; if your book sells well, you’ll get the money in the long run.

You also need to understand that for a picture book, the advance and royalty are split between the author and illustrator. So if you write the text but don’t create the pictures, you’ll get one-half the royalty (5%) and one-half the advance. For books that feature only a few black-and-white illustrations, the author gets most if not all of the royalty, and the illustrator is paid separately.

A flat fee means you’ll be paid one lump sum for your book, and you won’t earn any royalties. If you’re one of several authors writing a book for an established series, if you’re creating content for a book packager who does mass market series titles produced under one pseudonym, or if you’re hired to write a movie tie-in novel or work with licensed characters, you’ll likely be paid in a flat fee. The copyright may be in your name or that of the publisher’s. While it’s always nice to get royalties, flat fees may provide you with more money in one lump sum, and many authors take these kinds of jobs when they’re establishing a name for themselves. Magazines always pay in flat fees.

* If My Books Sells for $16, Why Do I Only Get $1.60?

Believe it or not, the children’s book publisher doesn’t make $14.40 profit on a $16 book. A small portion of the publisher’s overhead is paid by each book sold. A large group of people will work on your book: the editor, copyeditor, proof-reader, managing editor, art director, production manager, marketing department, sales staff and subsidiary rights (not to mention all their assistants), and everyone gets a salary. Your book needs to be printed (most likely overseas, especially if it’s a picture book) and shipped to stores. Publicity efforts can include sending out review copies (which come out of the publisher’s pocket), printing up posters or bookmarks, buying ads in review journals, creating and online presence and sending the sales staff to book conventions. Your book has to justify all these expenses, and still offer something left over for the publisher.

Laura Backes publishes Children’s Book Insider, the Newsletter for Children’s Book Writers. Want to learn how to write children’s books? Come hang with the Fightin’ Bookworms at http://cbiclubhouse.com Whether is writing picture books, chapter books, young adult novels, finding children’s book publishers — or anything else — you’ll find all the answers at the CBI Clubhouse!

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Write It…or Rethink It?

Wednesday, August 26th, 2009

You’ve got a children’s book idea and you’re eager to write that manuscript.  But is your idea good enough to invest your time & effort?  Here’s how to tell!


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Interested in learning how to write a book and send it to children’s book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!

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Write and Wrong: How to Keep Your Style Fresh

Monday, August 24th, 2009

The market for getting a children’s book published is very competitive. In order to make your manuscript rise above the rest, you not only need an enticing story and vivid characters, but your prose must be solid and fresh. Write exactly what you mean, but write it differently from everyone else. Sound impossible? It’s not, if you know what to look for.

The following are words which, if used in excess, will cause your writing to lifeless. While these words can’t be eliminated entirely, often they can be replaced with more creative choices. In children’s book writing, every word counts, so let’s see how we can make the most of every one we use.

* Quantifiers

Really, very, all, big, little, many, some and “a lot” are used too often and rarely add much to a sentence. The key with descriptions is to find the precise word or phrase that will paint a picture in your reader’s mind. “Uncle Bill was very tall” does not give the reader any useful information. But if you offer a point of reference, the reader can visualize Uncle Bill’s height: “Uncle Bill was so tall that when Jessie stood on a chair she could barely see his whiskers.” This not only tells the reader exactly how tall Uncle Bill was, but it also mentions another physical element–his whiskers– which makes him more interesting.

Sometimes removing the quantifier will make the sentence more powerful. “Sara stood at the bus stop. She was very cold.” The word very is not necessary and delays the reader from getting to the essence of the sentence, which is that Sara is cold.

*Telling Instead of Showing

“Like”, “as if” and “seemed” can make writing sound passive instead of active. “Tom picked up the puppy, who seemed as if she was afraid.” This is lazy writing, because the author relies on the reader to fill in what “afraid” means. “The puppy was curled up in a corner of the sofa. When Tom picked her up, she let out a soft whimper. He could feel her shaking as he held her close to his chest.” By giving concrete details, the author shows the reader exactly how this puppy acts when she is afraid.

One word many authors rely too heavily upon is “felt”. How a character feels should be clear from the surrounding text and dialogue. If the author has to tell the reader that Max feels happy, then the rest of the text is not working as hard as it should be. Show how Max is happy (perhaps he’s turning cartwheels on his way home from school), and let the reader draw his own conclusions.

Laura Backes is the Publisher of Children’s Book Insider, the Newsletter for Children’s Book Writers. Want to learn how to become a successful children’s book author? Come hang with the Fightin’ Bookworms at http://cbiclubhouse.com. Whether is writing picture books, chapter books, young adult novels, finding children’s book publishers — or anything else — you’ll find all the answers at the CBI Clubhouse!

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Excellent Tool for Locating Great Books

Tuesday, August 18th, 2009

Reference librarian Lisa R. Bartle has created a resource of immeasurable usefulness to children’s book writers—and anyone else who cares about literature for kids.

The Database of Award-Winning Children’s Literature offers over 4,000 records from 50 major children’s book awards across five English-speaking
countries. Looking for a young adult novel set in the 17th century that’s won an award? A pre-school book with a female, African-American protagonist that’s
been honored? No problem—the database makes such searches easy.

Here’s how this site can help writers: If you’re planning to write a story, visit the database and find honored books that have similar settings, age-group
targets, characters, etc. Then, go to your library or bookstore and examine these
award-wining books closely. You’ll get instant insight into not only what
makes a book well-received, but what makes your particulartype of book a winner.

Go to http://www.dawcl.com and check it out.

And for more information about children’s book writing — including our exclusive writing course, the CBI Challenge — visit the CBI Clubhouse at http://cbiclubhouse.com.

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Write for Success: 7 Tips For Children’s Book Writers

Thursday, July 30th, 2009

In this video, we share 7 things you can start doing right now to improve your chances of success as a children’s writer!
 


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Interested in learning how to write a book and send it to children’s book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!

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How to Write a Picture Book That Shines

Thursday, July 9th, 2009

Writing picture book fiction is quite possibly the hardest type of writing there is, and yet editors receive more picture book manuscripts than any other genre. To make your work stand out from the crowd, you need to do more than study how to devise a winning plot and create believable, unique characters. You need to polish your prose until it sparkles. Here’s a video checklist to help with the editing process:

 



 

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Video: Do You Have What It Takes to Make It As a Children’s Book Writer?

Monday, May 11th, 2009

Successful, published children’s book authors tend have four things in common. See if you have what it takes to make it writing children’s books and getting them published.

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