105 Books Later, R.L. Stine Still Gives Readers Goosebumps


Back in the early 1990s I worked part-time at a book package called Parachute Press, which was creating a new horror series called Goosebumps. The series' author, R.L. Stine, had begun his career as a humor writer, then found a wider audience with his YA horror series Fear Street. But no one had ever done a horror series for the middle grade crowd, so Parachute decides to give Stine's series a try.

The rest is publishing history. Goosebumps made Stine the best-selling author of all time for many years. He now occupies the Number 2 spot, right behind J.K. Rowling. There's a Goosebumps attraction at Disney World, Goosebumps TV shows and merchandise, and new Goosebumps titles still coming out every year. Stine's journey is enviable, inspiring and amazing, and you can read about it in this Writer's Digest interview. Here's my favorite quote. When asked about the worst piece of writing advice he's ever heard, Stine said:

“Well, I hate it when authors come into a school and they say to kids, ‘Write from your heart, write from your heart, only write what you know, and write from your heart.’ I hate that because it’s useless. I’ve written over 300 books—not one was written from my heart. Not one. They were all written for an audience, they were all written to entertain a certain audience.”

The problem with such advice, Stine says, is that if you tell people to write from their hearts and to write only something they know, they get blocked totally. Instead, he says, it’s all about the imagination. (Hey, it worked for him.)

Yes it did. Check out this story of an incredibly hard-working writer and a really nice guy.

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Check Out the New CBI Clubhouse!


Those of you who are Fightin' Bookworms (members of our CBI Clubhouse online community) know that in the two years since we've launched the site, we've amassed a huge amount of information on writing and publishing children's books. So much information, in fact, that it was getting unwieldy.

So Jon's spent the last two months (days, evenings, weekends, even in his sleep) completely redesigning and improving the site. And as of this week….

The *NEW* CBI Clubhouse is now live at http://cbiclubhouse.com !   

The CBI 1-2-3 System is up and running, bringing you exactly the information you need, exactly when you need it.  No more hunting around through a massive library of information — it's all right there for you.

And, wow, wait until you meet our new Expert Guides!  A Newbery Honoree…multi-million selling authors…a magazine writer with more than 1600 credits….the most famous names in self publishing and book marketing…and on and on.  When we say All-Star, we're not kidding!

And this is just the beginning.  Private critique groups are coming soon. So are advanced and professional levels.  And webinars.  And…   well, we can't give away all our surprises now can we?  :)

OK, then – go check it out:  http://cbiclubhouse.com

And please let us know what you think. Your feedback helps us make the Clubhouse even better!

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It’s Your Job to Write to Your Audience


Seth Godin, easily the smartest man in publishing today, has once again nailed it with his post Reading Isn't Dead, But It's Changing on his Domino Project blog. His point (and he's talking primarily of young adult books, but this really applies to all ages) is that the job of authors is to write what people want to read, and then they'll read it. It seems obvious, but I can't count how many times I've heard writers bemoan that they'll never get published because kids just aren't reading the kind of books they're writing, the books they should be reading. Kids, they say, have shorter attention spans (not true — just count the number of pages in any Harry Potter book), they prefer plot over lengthy descriptions (who doesn't?), and they reach for books that open their minds to new ideas instead of the lessons adults know are good for them.

Godin pointed out in another post (I'm paraphrasing here) that it's not the job of readers to seek out your books; it's the job of writers and publishers to find their audience and give them the books they want. And what children want is often far better than what many adults initially offer. Yes, writing is hard, but kids deserve books that speak to who they are today.

If you open a restaurant that only serves blue food, and go bankrupt in a month because no one wants your blue meatloaf, whose fault is that? The unenlightened local community? The economy? The restaurant reviewer who gave you one star? No, IT'S THE BLUE FOOD! :)

And so it goes with books.

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The Appeal of Fantasy’s Secret World


When I critique middle grade and young adult fantasy manuscripts, I often find myself jotting notes like "Why is this character the one called to this adventure?" and "What's at stake here of monumental consequence?" A cornerstone of successful fantasy is seemingly ordinary teen and tween protagonists who save the world. Without that, you're just writing a novel with quirky characters. Another hallmark is that this usually happens without (or in spite of) any help from adults. Teen heroes, impending doom, absentee parents. What's not to love?

Author Cassandra Clare understands this well, and has written an excellent piece about the secret world teens inhabit in their fantasy novels for The Wall Street Journal. Required reading for any author working on a fantasy, or for a parent with a fantasy-loving teen at home.

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Future Reader Rails Against Stereotypes


As the parent of a boy who desperately wanted an Easy Bake Oven when he was five, but couldn't bring himself to walk down the "girl" aisle in the toy store, I completely agree with three-year-old Riley as she rants over gender-specific marketing on this YouTube video. It's a good message for authors and illustrators as well. Why do girls who like superheros have to be "tomboys"? Can't they just be ordinary girls?

Maybe we'll get lucky and Riley will grow up to be a writer.

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Give Your Book Word-of-Mouth Potential


We talk about your novel needing a "hook" to sell. We talk about developing characters with whom readers can identify. We talk about combining words and images to create a unique format for your nonfiction project.

Why? So readers will talk about your book.

Word-of-mouth is the most powerful sales tool you have.  In today's cyber world where readers are virtually linked and can share their thoughts with the click of a mouse, it's more important than ever. So make sure your book gives them something to talk about.

In What Makes Word-of-Mouth Work?, Rob Eagar, founder of WildFire Marketing, lists qualities a book must have to generate a buzz. Does your book have at least a few of these attributes? If not, rethink your premise, especially if you're self-publishing. Even the most thoughtful book won't sell if readers have no reason to share it with their friends.

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Launch Your Career with a Cartoon Novel


Are you drawn to Diary of a Wimpy Kid and Dork Diaries?  Do you enjoy reliving the angst of the middle school years? In recent years, writers for tweens have developed a new genre: the cartoon novel (which is usually written in diary form). Young readers feel like they’re reading a notebook or diary that is illustrated with cartoon sketches. So, have you ever considered writing a cartoon novel? Why not give it a try?  Here are a few tips:

1. Find an interesting premise. You’ll need an interesting idea to draw readers in.  Before you begin writing, think about the storyline.  What will your cartoon novel be about?  Why will it stand out in the crowd?

2. Find a compelling voice.  Cartoon novels are usually written in the first-person narration, and they are generally marketed to the 8-12 group.  When you read cartoon novels, you'll see why young readers fall in love with Greg Heffley from the very first lines, "First of all, let me get something straight.  This is a JOURNAL, not a diary."

3. Read the first lines of cartoon novels. The voices of main characters emerge quickly and boldly on the page. For instance, Dork Diaries: Tales from a Not-So-Popular Party Girl opens with the following line, “I can’t believe this is happening to me! I’m in the girls’ bathroom FREAKING OUT! There’s no way I’m going to survive middle school.” Young readers are immediately thrown into the angst and frustration of the character’s life; the author establishes the voice, setting, and situation in the first lines of the book. Can you draw readers in this quickly? Or should you appeal to readers with a less dramatic approach? Make a decision and start writing.

4. Try writing in your character's voice.  Whether you are describing the horrors of fifth grade or surviving high school as a zombie, you need to write with gripping, believable details.  Start writing a daily entry in this voice.  Can you pull it off?  Now, compare your journal entry to Dork Diaries and Big Nate: In a Class By Himself.  Does your voice compare?  Are you able to pull off this format?  Consider buying a diary and writing in it directly instead of typing the entries.  Remember, you want to feel like you’re in the character’s skin.

5. Invent a catchy, appealing title.  Cartoon novels usually have fun titles like Wonkenstein: The Creature from My Closet and Tales from a Sixth-Grade Muppet.  Don't make your title too long or complicated.  Experiment with a few possibilities, and consider how your book will be marketed to the general public.

6. Draw a few cartoons.  With a few diary entries under your belt, you need a nifty drawing style.  If you can only draw stick figures, you’re better off submitting the manuscript without illustrations.  Finding your inner artist isn't easy; the illustrations need to work with the tone and landscape of the story. Draw something funny!

7. Read cartoon novels.  Before trying your hand at this genre, read some of the books kids love.  My Life as a Book, Dork Diaries, and Diary of a Wimpy Kid are particularly popular.  Is your idea original enough to compete with these hits?  Consider whether it is essential to write your story as a cartoon novel.  Study these books carefully, and you'll see that humor and compelling characters are the backbone of a good cartoon novel.

7. Start writing your book.  Once you've developed a voice and premise, it's time to dive in.  Whether you are drawing readers in with a personal crisis (Dork Diaries), the day-to-day experiences of a wimpy kid (Diary of a Wimpy Kid), or an unconventional storyline (Wonkenstein: The Creature from My Closet), you need to get the ball rolling.  Create an authentic voice, and you'll win the hearts of young readers forever.

8. Ask young readers to look at your text.  Sometimes the toughest critic is a 10 year old, so ask kids if you've hit the mark – or missed entirely. Edit and revise.

Now continue writing. Have fun drawing pictures and writing text. Whether you are describing the antics of a fifth grade werewolf or the anxiety of a young vampire, have fun telling your story. If you are lucky enough to get your book published, you’ll be able to tell people (at the next cocktail party you attend) that you write cartoon novels for a living. What could be better?

Dr. Suzanna E. Henshon teaches full-time at Florida Gulf Coast University.  She is the author of several books for young adults, including Mildew on the Wall (2004) and Spiders on the Ceiling (2006).

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Five Mistakes I Learned from Harry Potter


I once heard a writer of adult literature read an essay she’d written about how Checkhov proved all truisms about what makes a well-written story wrong. But writers of children’s literature don’t have to go literary to get examples of their own. Here are five rules of writing I learned in children’s writers workshops, and what a quick rereading of the opening of Harry Potter and the Sorcerer's Stone says about such advice.

1) Kids’ books should never start with adults, a.k.a. “kill the mother.”

True, Harry doesn’t  have a mother. But the first book immortalizing this character starts with the Dursleys, who aren’t even major characters. Their names are apparently Mr. and Mrs. Their son is “small”—definitely not a middle grade fiction reader. As we move forward with the confusing narrative, we meet elderly wizards sitting on a wall. This goes on for seventeen pages. The wizards talk about a baby. A giant arrives (OK, this sounds exciting, except he), bursts into tears, and needs to use an enormous hanky.

2) Kids’ books need to introduce the central tension immediately, without any confusion about “what this book is about.”

Yes, we do find out that Harry has been orphaned and he is going to live with “Muggles,” whatever they are. But we don’t get a whiff of the central tension of this book, or the series, anywhere near the first pages of this book. The Dursleys, who open the book, are always bit players, the tragi-comic relief of the series. You-Know-Who is mentioned but is apparently dead. And Harry himself, the boy who lived, literally sleeps through the scene. Judging from the opening, what the Harry Potter character “wants” is a good night’s sleep!

3) Kids’ books need to stick with a kid’s point of view.

Students, take note: Kids don’t want to read about what grown-ups are thinking and feeling. Never, ever write about a grown-up’s perspective or a grown-up’s concern. This line from Harry Potter must be a fluke: “It seemed that Professor McGonagall had reached the point she was most anxious to discuss, the real reason she had been waiting on a cold, hard wall all day…”.

4) Never start with generalized background descriptions of our characters.

I need only quote the second paragraph of Harry Potter: “Mr. Dursley was the director of a firm called Grunnings, which made drills. He was a big, beefy man with hardly any neck, although he did have a very large mustache. Mrs. Dursley was thin and blonde and had nearly twice the usual amount of neck, which came in very useful as she spent so much of her time craning over garden fences, spying on the neighbors. The Dursleys had a small son called Dudley and in their opinion there was no finer boy anywhere.”

I could stop there (it’s pretty self-evident), but I must channel now the voices of JK Rowling’s writers’ group, who all learned what children like when they took writing classes as adults. “Now, Jo, you’ve got to cut all that Dursley nonsense. All those details can come up when they’re necessary. No kid is going to get past that first page with an expository paragraph like that!”

5) Children get impatient with long descriptions—keep it to a few words.

I can’t do better than Rowling, who stakes her £560 million on the belief that children do love a delicious description: “Nothing like this man had ever been seen on Privet Drive. He was tall, thin, and very old, judging by the silver of his hair and beard, which were both long enough to tuck into his belt. He was wearing long robes, a purple cloak that swept the ground, and high-heeled, buckled boots. His blue eyes were light, bright, and sparkling behind half-moon spectacles and his nose was very long and crooked as though it had been broken at least twice. This man’s name was Albus Dumbledore.”

So what does it tell us that the biggest selling children’s series in history breaks every one of the “unbreakable” rules offered in children’s writing workshops? I think it tells us a few things:

First, it tells us that great writing makes its own rules. I’m sure that if Rowling had followed all of the above advice, one of the twelve big publishing houses that rejected the book would have published it. And I’m equally sure that there would now be no Harry Potter mania of the sort we’ve seen. It would have been a fine book, as dismissible as the other fine but dismissible books that publishers feel safe publishing.

Second, it tells us that writers who want to rise above the din need to stay true to themselves. If the story that speaks to you is about wizards, it just can’t matter that the publishing industry says (as they did before HP) that kids are over wizards and are looking for dystopian romance or some such. A fine writer can crank out fine books that sell well by catering to the market. A writer who wants to do more must follow her muse, which may be whispering a long paragraph full of flowery adjectives in her ear.

Finally, the success of the Harry Potter series tells us that the publishing industry is too quick to elevate practical advice to received wisdom. Every piece of advice quoted above is good advice in many cases, but that doesn’t mean that it’s law. Of course, good writers work on their craft, and they try out advice to see if it improves their writing. But good writers, unlike mediocre writers, are not beholden to the rules.

As Harry Potter himself might say, when what you know to be true is at stake, there’s no point in following rules just to stay safe.

Suki Wessling is a writer, blogger, former English teacher, and homeschooler living in Coastal California. Links to her work can be found at www.SukiWessling.com. Check out her Parenting and Education Page on Facebook.

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Why Children’s Book Publishers Are Rejecting Your Manuscript — And How to Fix It!


Here's our quick look at the most common reasons editors at children's book publishers reject manuscripts, and some smart ways to fix them.


Interested in learning how to write a book and send it to children’s book publishers? Come on over to The CBI Clubhouse for audios, videos, insider writing tips and much, much more!

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How You Write Depends on Your Audience


Know your audience. This sage advice is appropriate for all writers and, in particular, authors of children’s books. “Children” is a broad concept, representing a wide range of readers from birth to young adulthood.

Nancy Kelly Allen writes fiction and nonfiction for young children. Visit her website at www.nancykellyallen.com, and her writing workshop blog at www.nancykellyallen.blogspot.com.

In order to communicate clearly so readers will enjoy and understand the story, we have to recognize the differences in age groups. The writing should be appropriate for the age group of the target audience. Emerging skills and changing interests of children require different writing for different ages.

Before writing the first word, determine the age group of the reader. Understanding the interests and abilities of the audience helps us adjust our message of what we say and how we say it. We should also consider the interests of the age group so we can develop a character with which the reader can identify. Younger children respond to child-centric books and to concepts reflecting their life experiences. Most kids like to read about characters their same age or slightly older. Boys like to read about male main characters and girls will usually read books with either male or female characters. Read more

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