In this recent article from the UK, one in five parents has scrapped traditional fairy tales in favor of kinder, gentler versions. While we've long been used to Little Red Riding Hood hiding from the wolf with her grandmother in the closet (rather than being eaten and then cut out of the wolf's stomach by the woodsman who rescued them), parents are now seeing less-obvious dangers lurking in classic stories: Rumblestiltskin has themes of kidnapping and execution, Goldilocks and the Three Bears condones stealing, and Cinderella sends the outdated message that young women should stay home and clean house. While you may roll your eyes and wonder just how far this generation of parents will go to sanitize their children's world, remember that this is your audience if you're writing fairy tale type books. Don't necessarily change your approach (unless you agree that bedtime stories should be soothing and safe, which can be a reasonable view), but do know that you'll be targeting your marketing and tone of the text to fit either parents who protect, or those who still rejoice at things that go bump in the night.


EmailRedditShare