We talk about your novel needing a "hook" to sell. We talk about developing characters with whom readers can identify. We talk about combining words and images to create a unique format for your nonfiction project.

Why? So readers will talk about your book.

Word-of-mouth is the most powerful sales tool you have.  In today's cyber world where readers are virtually linked and can share their thoughts with the click of a mouse, it's more important than ever. So make sure your book gives them something to talk about.

In What Makes Word-of-Mouth Work?, Rob Eagar, founder of WildFire Marketing, lists qualities a book must have to generate a buzz. Does your book have at least a few of these attributes? If not, rethink your premise, especially if you're self-publishing. Even the most thoughtful book won't sell if readers have no reason to share it with their friends.