Give Your Book Word-of-Mouth Potential


We talk about your novel needing a "hook" to sell. We talk about developing characters with whom readers can identify. We talk about combining words and images to create a unique format for your nonfiction project.

Why? So readers will talk about your book.

Word-of-mouth is the most powerful sales tool you have.  In today's cyber world where readers are virtually linked and can share their thoughts with the click of a mouse, it's more important than ever. So make sure your book gives them something to talk about.

In What Makes Word-of-Mouth Work?, Rob Eagar, founder of WildFire Marketing, lists qualities a book must have to generate a buzz. Does your book have at least a few of these attributes? If not, rethink your premise, especially if you're self-publishing. Even the most thoughtful book won't sell if readers have no reason to share it with their friends.

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Launch Your Career with a Cartoon Novel


Are you drawn to Diary of a Wimpy Kid and Dork Diaries?  Do you enjoy reliving the angst of the middle school years? In recent years, writers for tweens have developed a new genre: the cartoon novel (which is usually written in diary form). Young readers feel like they’re reading a notebook or diary that is illustrated with cartoon sketches. So, have you ever considered writing a cartoon novel? Why not give it a try?  Here are a few tips:

1. Find an interesting premise. You’ll need an interesting idea to draw readers in.  Before you begin writing, think about the storyline.  What will your cartoon novel be about?  Why will it stand out in the crowd?

2. Find a compelling voice.  Cartoon novels are usually written in the first-person narration, and they are generally marketed to the 8-12 group.  When you read cartoon novels, you'll see why young readers fall in love with Greg Heffley from the very first lines, "First of all, let me get something straight.  This is a JOURNAL, not a diary."

3. Read the first lines of cartoon novels. The voices of main characters emerge quickly and boldly on the page. For instance, Dork Diaries: Tales from a Not-So-Popular Party Girl opens with the following line, “I can’t believe this is happening to me! I’m in the girls’ bathroom FREAKING OUT! There’s no way I’m going to survive middle school.” Young readers are immediately thrown into the angst and frustration of the character’s life; the author establishes the voice, setting, and situation in the first lines of the book. Can you draw readers in this quickly? Or should you appeal to readers with a less dramatic approach? Make a decision and start writing.

4. Try writing in your character's voice.  Whether you are describing the horrors of fifth grade or surviving high school as a zombie, you need to write with gripping, believable details.  Start writing a daily entry in this voice.  Can you pull it off?  Now, compare your journal entry to Dork Diaries and Big Nate: In a Class By Himself.  Does your voice compare?  Are you able to pull off this format?  Consider buying a diary and writing in it directly instead of typing the entries.  Remember, you want to feel like you’re in the character’s skin.

5. Invent a catchy, appealing title.  Cartoon novels usually have fun titles like Wonkenstein: The Creature from My Closet and Tales from a Sixth-Grade Muppet.  Don't make your title too long or complicated.  Experiment with a few possibilities, and consider how your book will be marketed to the general public.

6. Draw a few cartoons.  With a few diary entries under your belt, you need a nifty drawing style.  If you can only draw stick figures, you’re better off submitting the manuscript without illustrations.  Finding your inner artist isn't easy; the illustrations need to work with the tone and landscape of the story. Draw something funny!

7. Read cartoon novels.  Before trying your hand at this genre, read some of the books kids love.  My Life as a Book, Dork Diaries, and Diary of a Wimpy Kid are particularly popular.  Is your idea original enough to compete with these hits?  Consider whether it is essential to write your story as a cartoon novel.  Study these books carefully, and you'll see that humor and compelling characters are the backbone of a good cartoon novel.

7. Start writing your book.  Once you've developed a voice and premise, it's time to dive in.  Whether you are drawing readers in with a personal crisis (Dork Diaries), the day-to-day experiences of a wimpy kid (Diary of a Wimpy Kid), or an unconventional storyline (Wonkenstein: The Creature from My Closet), you need to get the ball rolling.  Create an authentic voice, and you'll win the hearts of young readers forever.

8. Ask young readers to look at your text.  Sometimes the toughest critic is a 10 year old, so ask kids if you've hit the mark – or missed entirely. Edit and revise.

Now continue writing. Have fun drawing pictures and writing text. Whether you are describing the antics of a fifth grade werewolf or the anxiety of a young vampire, have fun telling your story. If you are lucky enough to get your book published, you’ll be able to tell people (at the next cocktail party you attend) that you write cartoon novels for a living. What could be better?

Dr. Suzanna E. Henshon teaches full-time at Florida Gulf Coast University.  She is the author of several books for young adults, including Mildew on the Wall (2004) and Spiders on the Ceiling (2006).

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Teen Writing Site Publishes First Book


In another alternative to publishing traditionally or, more recently, with companies like Amazon, the teen writing site Figment has just announced the publication of its first book. Created as an online community where people in their teens and twenties can post writing and get feedback, Figment has expanded into a marketing vehicle for YA publishers to showcase new fiction to a teen audience. Now Figment has released a paperback edition of Blake Nelson’s Dream School, a sequel to his 1994 YA novel Girl, after serializing the book on the online site.The book is distributed to stores through Publishers Group West.

Though Figment doesn't plan on becoming a full-time publisher, this does show the power of building an audience online, then publishing. It also demonstrates how authors are finding more ways to bypass the big publishers and get their work out on their own terms.

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Understanding Your Royalty Statement (or: Why Are My Earnings Shrinking?)


So you've sold your children's book to a big publisher, gotten your advance (now you're a real author!) and calculated how many royalty periods it will take to earn the down payment on your dream house. Then you get your statement and see deductions in the earnings column. Confused? You're not alone. First-time picture book author Rhonda Hayter attempts to decipher her royalty statements in Understanding Royalties: From A Kid Lit Author Who Doesn't Get It Herself. Read it to get a slightly better understanding of all those lines on your statement, and why you should always write for love, not money.

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Five Mistakes I Learned from Harry Potter


I once heard a writer of adult literature read an essay she’d written about how Checkhov proved all truisms about what makes a well-written story wrong. But writers of children’s literature don’t have to go literary to get examples of their own. Here are five rules of writing I learned in children’s writers workshops, and what a quick rereading of the opening of Harry Potter and the Sorcerer's Stone says about such advice.

1) Kids’ books should never start with adults, a.k.a. “kill the mother.”

True, Harry doesn’t  have a mother. But the first book immortalizing this character starts with the Dursleys, who aren’t even major characters. Their names are apparently Mr. and Mrs. Their son is “small”—definitely not a middle grade fiction reader. As we move forward with the confusing narrative, we meet elderly wizards sitting on a wall. This goes on for seventeen pages. The wizards talk about a baby. A giant arrives (OK, this sounds exciting, except he), bursts into tears, and needs to use an enormous hanky.

2) Kids’ books need to introduce the central tension immediately, without any confusion about “what this book is about.”

Yes, we do find out that Harry has been orphaned and he is going to live with “Muggles,” whatever they are. But we don’t get a whiff of the central tension of this book, or the series, anywhere near the first pages of this book. The Dursleys, who open the book, are always bit players, the tragi-comic relief of the series. You-Know-Who is mentioned but is apparently dead. And Harry himself, the boy who lived, literally sleeps through the scene. Judging from the opening, what the Harry Potter character “wants” is a good night’s sleep!

3) Kids’ books need to stick with a kid’s point of view.

Students, take note: Kids don’t want to read about what grown-ups are thinking and feeling. Never, ever write about a grown-up’s perspective or a grown-up’s concern. This line from Harry Potter must be a fluke: “It seemed that Professor McGonagall had reached the point she was most anxious to discuss, the real reason she had been waiting on a cold, hard wall all day…”.

4) Never start with generalized background descriptions of our characters.

I need only quote the second paragraph of Harry Potter: “Mr. Dursley was the director of a firm called Grunnings, which made drills. He was a big, beefy man with hardly any neck, although he did have a very large mustache. Mrs. Dursley was thin and blonde and had nearly twice the usual amount of neck, which came in very useful as she spent so much of her time craning over garden fences, spying on the neighbors. The Dursleys had a small son called Dudley and in their opinion there was no finer boy anywhere.”

I could stop there (it’s pretty self-evident), but I must channel now the voices of JK Rowling’s writers’ group, who all learned what children like when they took writing classes as adults. “Now, Jo, you’ve got to cut all that Dursley nonsense. All those details can come up when they’re necessary. No kid is going to get past that first page with an expository paragraph like that!”

5) Children get impatient with long descriptions—keep it to a few words.

I can’t do better than Rowling, who stakes her £560 million on the belief that children do love a delicious description: “Nothing like this man had ever been seen on Privet Drive. He was tall, thin, and very old, judging by the silver of his hair and beard, which were both long enough to tuck into his belt. He was wearing long robes, a purple cloak that swept the ground, and high-heeled, buckled boots. His blue eyes were light, bright, and sparkling behind half-moon spectacles and his nose was very long and crooked as though it had been broken at least twice. This man’s name was Albus Dumbledore.”

So what does it tell us that the biggest selling children’s series in history breaks every one of the “unbreakable” rules offered in children’s writing workshops? I think it tells us a few things:

First, it tells us that great writing makes its own rules. I’m sure that if Rowling had followed all of the above advice, one of the twelve big publishing houses that rejected the book would have published it. And I’m equally sure that there would now be no Harry Potter mania of the sort we’ve seen. It would have been a fine book, as dismissible as the other fine but dismissible books that publishers feel safe publishing.

Second, it tells us that writers who want to rise above the din need to stay true to themselves. If the story that speaks to you is about wizards, it just can’t matter that the publishing industry says (as they did before HP) that kids are over wizards and are looking for dystopian romance or some such. A fine writer can crank out fine books that sell well by catering to the market. A writer who wants to do more must follow her muse, which may be whispering a long paragraph full of flowery adjectives in her ear.

Finally, the success of the Harry Potter series tells us that the publishing industry is too quick to elevate practical advice to received wisdom. Every piece of advice quoted above is good advice in many cases, but that doesn’t mean that it’s law. Of course, good writers work on their craft, and they try out advice to see if it improves their writing. But good writers, unlike mediocre writers, are not beholden to the rules.

As Harry Potter himself might say, when what you know to be true is at stake, there’s no point in following rules just to stay safe.

Suki Wessling is a writer, blogger, former English teacher, and homeschooler living in Coastal California. Links to her work can be found at www.SukiWessling.com. Check out her Parenting and Education Page on Facebook.

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Query-Trimming Advice from Top Agent


Normally, I just link to useful articles. But this post is from February 2010, and I didn't want the link to disappear before you could read it. Thanks to Donna Gambale and Frankie Diane Mallis, critique partners who blog at www.FirstNovelsClub.com, for distilling uber-agent Janet Reid's talk at the Greater Lehigh Valley Writer's Group. Anything Janet says or writes is worth paying attention to. Just check out her blog if you don't believe me.

 

Here you go: How to Trim Your Query to 250 Words (or Fewer)

Your ability to write a query that does your novel justice can make or break your chances of landing an agent. Reid recommends spending two months perfecting this 250-word marvel.

Your query encompasses three sections:
1. 100 words answering the question “What is the book about?”
2. A brief summary of your writing credits, if you have them.
3. Miscellaneous information on how you found the agent or why you chose him/her.

THINGS TO CUT FROM EACH SECTION

Section One:
1. Back story.
2. World building.
3. Character roll call.
4. Telling.
5. A synopsis.

Section Two:
1. Academia – classes, teachers, degrees, dissertations.
2. Conferences you’ve attended.
3. Self-published novels, or traditionally published novels with poor sales.
4. Personal information.

Section Three:
1. Begging, flattery.
2. Arrogance or self-deprecation.
3. Offer of an exclusive.
4. Your marketing plan.
5. Quotes from rejection letters, paid editors, critique groups, your mom.

TWO THINGS TO KEEP

Section One:
1. Title, genre, word count.
2. The essentials of your novel. (Every time you think you know, ask yourself “So what? And then?” until you’re left with your main character, conflict, and consequences.)

Section Two:
1. Published short stories or novels.
2. Published magazine or newspaper articles.

Section Three:
1. Why you chose this agent.
2. A connection you have from a conference/workshop.

Start from the bare bones and build from there. Infuse each section with your book’s personality. Consider every word. Don’t forget your contact information. And close with “Thank you for your time and consideration.” Now get trimming!

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Add Your Support to Picture Book Month


The first official Picture Book Month ended on November 30, but the effort lives on to make this a yearly event. Dianne de Las Casas, the brains behind Picture Book Month, funded this first effort from her own pocket. Her goal is to go international next year, and she needs your help. To donate any amount (even $10 is a big help), click here and read all about Dianne and the Picture Book Month campaign.

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