"Everyone’s heard horror stories about how tough it is to get a children’s book published," says Laura Backes, publisher of Children's Book Insider, The Newsletter for Children's Writers. "True, the odds aren’t always in your favor, but most new writers make it impossible on themselves by breaking some cardinal rules of children’s publishing. If you know the do’s and don’ts, however, you can greatly improve your chances."
Learn the market. Spend lots of time in your local bookstore and library, reading through current bestsellers. Try to discover what they have in common, and how they differ from the books of your childhood.
Perfect your craft. Before worrying about seeing your name in print, really learn how to write. Take courses, read "how-to" books, join a writing group, and so on. Master dialogue, characterization and plot. Write for the sake of writing, and enjoy the journey -- you'll have plenty of time to chase a publishing contract later.
Focus your attention on "hot" areas in children's publishing. Publishers continue to look for multicultural stories, nonfiction for all ages, horror stories and easy readers.
Request publisher guidelines and catalogs before submitting your work to a publisher. Study these to make sure your work is what the publisher is currently seeking.
Learn to write a crisp, upbeat query letter that will grab the attention of a harried editor.
Be persistent. Success as a writer rarely comes easily or quickly. Don't get discouraged by rejection...just keep writing!
Assume that today's kids' books are just like the ones you read as a child. Juvenile literature is more sophisticated, creative and far-ranging than ever before. Dick & Jane don't cut it anymore!
Get bogged down in clichés. Editors are sick of cute talking animals, "ugly duckling" stories about shy wallflowers who save the day, and moralistic tales that shout "it's OK to be different!" Strive for originality.
Treat kids like babies. Don't talk down to your readers. Use rich and interesting language that evokes strong visual images, not baby talk.
Preach. Your job as a writer: to entertain. If your story has a message, tell it through the plot and characters, not by a "moral" tacked on to the end.